Peer-to-Peer

We don’t rely on the traditional trappings of marketing because with millennials, peer-to-peer is king. Simply put, peer-driven word-of-mouth interactions have become the most effective method of moving the needle for brands on college campuses and online.

We utilize our national network of over 250,000 student influencers across 500+ colleges and universities to recruit student brand ambassadors who are genuinely passionate about YOUR brand.

These aren’t Craigslist street teams, and you won’t find a forty year old staffer wearing your brand’s logo on a t-shirt. It’s simple. We create engaging, authentic, and relevant opportunities for students to talk about the brands and causes they love.

For each new client, we diligently recruit, train, and manage students that authentically represent the essence of your brand. Which means that you’ll have legions of true believers ready to talk to their friends about your brand on campus.

 

How can you mobilize our student influencers?

  • Student brand ambassador campaigns
  • Brand and social/cause advocacy campaigns
  • Guerilla-style marketing on and off campus
  • Sampling and collateral distribution
  • Digital-social campaigns powered by influencers
  • Market research and focus groups
  • User generated content campaigns

Campus

Not only do we have access to hundreds of thousands of students on college campuses across the country, but our strategic partnerships grant us space in the most coveted and high-traffic interaction points on and around campus.

Whether your brand belongs in the student rec center, quad, cafeteria, dorms, Greek houses, or on the intramural fields, we have the network to connect your brand with students, and the expertise to cultivate authentic conversations, interactions, and expressions.

We pride ourselves in developing campaigns, events, and platforms that allow students to naturally experience your brand, in areas of campus that are relevant to their lifestyles.

 

How can you capitalize on our campus relationships?

  • Rec center events and experiences
  • Campus mobile tours
  • Intramural sports sponsorships
  • Pop-up brand experiences
  • Greek life events
  • Sports tailgates
  • Campus concerts
  • Speaking tours
  • Corporate recruiting

Digital-Social

Millennials are a digital native generation, and they’re constantly communicating and sharing in new and different ways. You can be sure that the conversation is happening, but what are you doing to participate?

Together we build the strategy and our network of student influencers makes it pop! We develop the most engaging digital campaigns around and are experts at reaching millennials.

Our students are as active on Instagram, Twitter, Pinterest, Snapchat, Facebook, YouTube, and Tumblr as they are in campus life, and are passionate and addicted to social sharing.

 

How can we solve your digital needs?

  • Social analysis, strategy, monitoring, and reporting
  • Community building, management, and monitoring
  • Paid Twitter, Facebook, and Instagram social ad campaigns
  • Micro-site and social app development
  • Social contest and sweepstakes development
  • Word-of-mouth / brand advocacy initiatives
  • User-generated content creation campaigns

 

Spring Break

Every year, millions of college students flock to a handful of spring break hot spots throughout the United States and Mexico. In addition to getting a tan, hitting the slopes, and partying all night long, it turns out that the same students that go on spring break are the ones that set trends on campus.

Imagine having unfettered access to the most influential students at campuses across the country, and finding them all in one place. We know – wow.

There are a million and one ways to do spring break, and we have the 20 year track record, expertise, and creativity to help your brand break through the competition’s clutter.

 

How can you reach spring breakers?

  • Daytime beach, pool, and ski events
  • In-room branding and product placement
  • Interior and exterior hotel branding
  • Non-traditional media
  • Nighttime events, concerts, and parties
  • Interactive stage contests
  • Beach street teams
  • Massive sampling and trial initiatives